UK health & beauty distributor
Health and beauty brand distributor based in Tamworth, Staffordshire.
Grafton's story began in 1985, when Founders Pat & Gareth Hardwick returned from the United States. Seeing there was nothing like it in the UK, they began importing and distributing nail strengthener Develop 10 from their family home – laying the foundations for what would become Grafton International.
In 1993, their son Jonathon Hardwick joined the business. Now Managing Director, he has since played a central role in shaping the company's growth and strategic direction.
Today, Grafton International is a privately owned UK wholesale distributor and brand partner focused on premium health, beauty and personal care, with a strong portfolio of niche brands and trusted relationships with major retailers.
We show how your brand can win in the UK, opening doors to established sales channels with immediate support from Sales, Marketing, Ops & Finance.
We define the UK opportunity, lock pricing, positioning and product readiness early, and set a clear path to scale.
We turn plans into action across sales and marketing, driving sell-in and sell-through, and stay accountable until results show up.
With over two decades of partnership, Grafton International has played a key role in building Carmex into a leading name in the UK lip balm market.
Grafton International has been an exceptional partner in launching and establishing Skin Republic in the UK market. Their deep understanding of the skincare landscape, strategic approach, and genuine commitment to brand integrity have played a pivotal role in building our presence from the ground up.
We've worked with Grafton International as our UK and Ireland distributor for over 20 years, and it's a partnership we value deeply. They bring a proactive, opportunistic approach to the ever-changing market, backed by a strong regulatory team and genuinely excellent communication.
Over the course of our collaboration, Grafton's have consistently demonstrated a high level of professionalism, integrity, and commitment to excellence. They are responsive, detail-oriented, and always willing to go the extra mile to ensure mutual success.
Grafton delivers across every touchpoint - sales, distribution, and bold creative - always with a fresh, strategic approach. Their deep retailer relationships and sharp commercial focus ensure strong execution.
Start your Graftons journey.
